Transactional VOD (TVOD)
Amazon displays prices for films for Standard Definition and High Definition (if available). In each case the film is available for 72 hours rental and also for purchase (which equates to unlimited rental)
Kinonation sets the prices for the SD versions. Amazon sets the HD prices automatically at $1 more than the SD prices.
In order to be competitive with the thousands of other films available on Amazon Instant Video, we typically set prices as follows.
Rent HD $2.99 Rent SD $1.99
Buy HD $5.99 Buy SD $4.99