Handling negative comments & reviews

We strongly recommend that you:

  • Respond diplomatically to all comments, good or bad.
  • You'll be surprised that some will suddenly respond favorably, delighted that the director has communicated with them.
  • All films have some negative comments, it just goes with the territory.
  • No investor will see that as a negative -- instead they'll see it as positive that you have a decent # of comments.
  • Enigma is one of our most popular films on Amazon, but has dozens of negative comments, and only 2 1/2 stars overall
  • Re-double your efforts to mobilize friends & family, cast & crew to review the film.
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